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Product promotional strategies inform, persuade and influence the consumer’s decisions. It mainly seeks to develop primary and selective demand. While primary demand mainly focus on the desire for general products, selective demand puts more focus on the desire for selective or particular products. The objectives of these strategies vary among organizations. Some use this approach to hold their current position in the market, others to expand their market and still others to present a corporate viewpoint on a public concern or issue. Businesses can also use these strategies to reach selected markets.

An effective promotional strategy has so many advantages. It can help a business provide the right business information, differentiate its products, increase sales, accentuate the value of their product and stabilize sales. Through the provision of specific product information, consumers become aware of the availability of a product in the market. Through product differentiation, a business is able to differentiate its good and service from those of the competitors.

The main objective of a promotional strategy is to increase sales value. Generally, there are strategies that mainly focus on primary demand while others focus on selective demands. Some businesses even target specific audiences in order to increase their sales volume. In addition to increasing sales value, businesses are also implementing promotional strategies to help them stabilize sales. Some businesses offer prize contests like vacation trips, scholarship and color televisions the sales personnel who meet certain goals.

During off-periods, a business can use sales promotional materials like pens, calendars and books to stimulate sales. For instance, hotels are usually crowded on weekdays with business travelers, but people tend to go home early on Friday to start an early weekend. As such, many hotels will use promotional strategies that can attract tourists and visitors to the hotel.

A business with a stable sales pattern is able to improve its marketing, financial and purchasing plan. This means that the business is able to even out their production cycle and reduce production and product management costs. Generally, if your business has an effective product promotional strategy, you will be able to increase leads, increase sales and close deals, increase its referrals and trust and lastly, increase the visibility of the business as a whole. Building trust should be among the top reasons for identifying an effective promotional strategy. Building trust will not only help you increase the number of customers to your business but also help you be a leader in the market.